Why Some Homes Don't Sell
1. Poor Marketing
Gone are the days when an agent could simply place your listing with the local multiple listing service, stick a sign in the yard, and wait for another agent to bring forth a buyer.
The internet has changed the face of real estate and most agents haven’t kept up. According to the National Association of Realtors (2014 study), 92% of all home buyers now use the Internet for house hunting.
My background in online marketing & sales gives me an edge over other agents who are stuck in the past. I spend time implementing sensational, effective marketing plans for my listings, combining a variety of effective online & offline marketing tactics to get homes sold.
2. Low Quality Photos
You might be surprised how many buyers say ‘NO!’ to houses simply because of the poor photos they see online.
Good photos are not always easy to get. The sun isn’t always in an ideal position for the photo. If your agent is the one taking pictures of your home, this is a huge problem unless he doubles as a professional photographer.
Make sure the house is well represented in all photographs. I have partnered with professional photographer & content creators who will take amazing photos & videos that will work to get your home SOLD.
3. Lousy Agents
Yep, they exist, and their bad advice can cost you tons of time & money.
The wrong agent will misrepresent (“Here’s what I can get for you if you list with me!”), not market it properly, fail to screen for qualified buyers, be unresponsive to interest from other agents and keep you totally in the dark throughout the process
I am a full time agent who works extremely hard every day to get the best price in the least amount of time. I will always be a phone call away and you will receive feedback on every showing so that you are well informed about the status of your home.
4. Pricing
Some home sellers want to price their homes above market value, because they think the cushion gives them more negotiating room. But what overpricing actually does is eliminate potential buyers.
Some agents will promise you a higher price for your home just to get the listing, and then let it sit on the market for months & months.
From the beginning, I promise to be honest about the value of your home, and come up with a custom pricing strategy that will get your home SOLD for top dollar with the least amount of hassle.
