So you've decided that it is finally time to sell your home....
Obviously, you want to sell for the highest possible price.... and you know that buyers want to buy at the lowest possible price... but the likely selling price for your home is somewhere in between, called the "Fair Market Value"...
Our goal is to price your home at the "Fair Market Value" as quickly as possible, so that it sells for the highest possible price that buyers are willing to pay, in the shortest amount of time. Many sellers believe that they should price their property higher in order to leave room to negotiate. This is a misconception. Let me explain....
Your property will get the most activity from buyers who are ready to make an offer in the first two week that it is listed on the market. These buyers have been touring other properties for sale, so when they see a new listing, they are excited to go and see it! When they visit your home, they will be able to quickly tell whether it is over-priced, under-priced, or priced just right compared to the competition....
If all the qualified buyers who visited your house decide that it is overpriced, they will move on to other new listings that come onto the market... leaving yours to be visited by new buyers who aren't ready to make an offer. By being responsive &
making a quick price adjustment, you will still have a chance to sell your listing quickly & at fair market value, but if you don't....
Now your listing has been sitting on the market. New buyers who visit are wondering why it has been on the market for so long.
Is it priced to high? It there something wrong with it? Eventually, you will be forced to drop the price, but all of the qualified buyers who found your listing new and exciting will be gone....
This is why pricing your home at fair market value right away is the best way to sell it quickly and for the best price, to make sure that you are a very happy seller 🙂
